Digital marketing is not (necessarily) about ebooks. Ebooks are a format, like paperback or hardcover – and while people may prefer one format over another, they’re not going to have the option of any format if they don’t know that your books exist. Digital marketing is about getting information about your books in as many places as humanly possible – so that the ever-growing number of people who are online can find out about them.
L JN Dawson (2009)
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